It’s about working smarter

Posted on | October 22, 2006 | 1 Comment


If only it was. This latest campaign from Optus, ‘for small business customers only’, typifies the distinct lack of interest amongst Australian mobile technology marketers in changing the culture of ICT-dependent workplaces. We should be in no doubt which particular group is ‘mobile’ in this vision of the mobile society. And whether it’s the recent vodafone ad showing the manager’s car defaced by clients who didn’t have their call returned, or this weekend’s SMH feature on Toshiba’s avoid peak hour gimmick, it’s not about working smarter, or harder. It’s about never having the chance to stop, and big companies pocketing the profits.

If you’re travelling and get the chance to capture ads like these in the in-flight press or the taxi queue, please forward them on. I need them for my growing portfolio on the ‘workstyle’ of the East Coast frequent flyer.

On that: I’m back from two days of ‘leave’ in Sydney, but found myself on campus and in work-related social events for much of the time. Does that make me a workaholic? A careerist adultescent with no work-life balance? A freak? Or maybe just a hypocrite? I still can’t decide, but I blame the bad weather for keeping me from the beach…

Category: Travel, Work

Comments

One Response to “It’s about working smarter”

  1. barry
    October 22nd, 2006 @ 9:13 pm

    don’t work too hard!

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