Posted on | September 24, 2012 | 2 Comments
If you see an example of the phrase ‘work smarter, not harder’ anywhere in your travels, can you send me a pic? This one from The Mercury’s latest special feature got me thinking.
According to the figures, Tasmania is in recession – so the local paper is publishing a series of opinion pieces to generate enthusiasm and support for a turnaround. But the description of high-speed broadband on offer here is a glib response to the situation. The incitement to ‘Get on Twitter, Facebook and other social media now’ not only simplifies the online business environment in a way that counteracts the writer’s key message (make use of the NBN advantage). It follows a pattern by placing responsibility for broader economic conditions on individuals.
The ‘work smarter’ directive is a neat and seductive formula. Its great benefit is to divert attention from government and business leaders who make strategic decisions about where to invest for the long term. I’m not saying there isn’t a productivity issue in this state. But there are many factors involved in helping smaller regions transform their economies. With consultancy cliches running as copy, we certainly can’t rely on The Mercury for tips on effective broadband policy.