I loved this. Firstly, for the way that it illustrates how digital literacy and marketing hype each pivot on their association with youth. And, additionally, how it captures the frustration of so many employees currently staring down centrally-funded promotion strategies that invite us to extend our brand presence on to every conceivable platform.

But I also love it for the way that the script – in fact a succession of scripts this season – expresses a wider “structure of feeling” about mid-career, white collar job insecurity. I know it’s against new media protocol to admit watching the show, but this downturn-inflected season will be an ongoing reference for me in terms of illustrating what economic anxiety looks like in popular form.

And whether or not you buy that, I’d love to hear from anyone who can confirm whether the Twitter scene was actually product placement. It would certainly come in handy for the chapter I’m writing about internet politics, Shirky-style.