Work smarter – when you have a job at all

Posted on | September 24, 2012 | 2 Comments

If you see an example of the phrase ‘work smarter, not harder’ anywhere in your travels, can you send me a pic? This one from The Mercury’s latest special feature got me thinking.
According to the figures, Tasmania is in recession – so the local paper is publishing a series of opinion pieces to generate enthusiasm and support for a turnaround. But the description of high-speed broadband on offer here is a glib response to the situation. The incitement to ‘Get on Twitter, Facebook and other social media now’ not only simplifies the online business environment in a way that counteracts the writer’s key message (make use of the NBN advantage). It follows a pattern by placing responsibility for broader economic conditions on individuals.

The ‘work smarter’ directive is a neat and seductive formula. Its great benefit is to divert attention from government and business leaders who make strategic decisions about where to invest for the long term. I’m not saying there isn’t a productivity issue in this state. But there are many factors involved in helping smaller regions transform their economies. With consultancy cliches running as copy, we certainly can’t rely on The Mercury for tips on effective broadband policy.


2 Responses to “Work smarter – when you have a job at all”

  1. Dale Reardon
    September 25th, 2012 @ 2:31 pm


    I sure wish Tasmanian businesses would embrace the internet though – it would really help their businesses and the economy.

    There are just so few businesses online and many of the ones who have a website don’t seem to perform any SEO optimisation work to help find them.

    Just recently I tried to find bottle shops online to order some beer and wine. No hope of finding one with online ordering but thought might find prices online for Coronas. Not a single Tasmanian website in view and no prices online. I gave up and bought from Dan Murphy who had it to my front door in 3 days.

    The internet is the future but more businesses need to realise this and take action.


  2. melgregg
    September 26th, 2012 @ 1:37 pm

    Hi Dale,

    This reminds me of something I was reading today which mentioned The Mercury’s resistance to making the switch over from semaphore to telegraph communication in Hobart…

    Do you happen to know what kind of services currently exist to help small businesses develop their online skills and capability?

    Are there any state government initiatives? I’ve found this, which maybe relates to the Premier’s announcement here… But maybe not.

    I also wonder who runs the workshops…

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